Vesijärven Auto  //  Cooperative Hämeenmaa

Vesijärven Auto is a car retailer for Toyota cars. When I worked at cooperative Hämeenmaa I did Vesijärven Auto’s marketing materials.

Vesijärven Auto had weekend show for new Toyota models and they wanted a new visual identity for the show. When consumers are thinking of buying a car the key person is not the man but the woman in the family. With Vesijärven Auto staff we generated an idea of heart theme. We wanted to stand out from the regular car ads – so we had hearts and little humor. We had newspaper ads, radio spots, banners and banges with same theme. Visual identity was kept stylish and reliable – same as Toyota cars.