LEDiL is a component manufacturer that designs and produces optical solutions for LED lighting. I got to be part of the work group who planned and implemented the brand development project. At the beginning of the project, the core purpose, value and brand story were clarified.

After that, we got to thinking about how we can bring the brand to life in marketing materials. New brand imagenary, new compelling brand texts and updated Brand Guideline document were everything that I wished for as a implementer. Brand Ambassadors Brief document plus presentation templates were the first updated marketing materials that left my desk.